Some entrepreneurs accuse bankers of

Some entrepreneurs accuse bankers of not being able to read and I am in that group. I recommend you read this and use it as a model to develop your own executive summary for your franchised business outlet business plan. This particular example was written for a mobile car wash franchise outlet, but serves as a fairly good example for you.

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The Car Wash Guys of Fairfax, VA is an owner/operator service firm. This will be a franchised business of Car Wash Guys International, Inc. This sole-proprietorship company is in the mobile car wash business.

Our mission is to achieve a minimum of 2.5% and a maximum of 10% market penetration while simultaneously uniting the entire community. To reach this goal we will use unique local and regional marketing tools provided by our franchisor who has much experience in this field.

Our franchisor has over twenty years of experience in the mobile washing industry. We will purchase from Car Wash Guys International, Inc. a turnkey business for $65,380. This purchase will include:

? Truck With Custom Built Truck Body

? Portable Car Washing Equipment

? Computer, Printer, Business Software

? List Of Clientele, Route and Customer Base

? Down Payment of Liability Insurance

? Down Payment of Medical and Health Insurance

? Licensing and Training (80 Hours Total)

? Complete Operations Guide Loaned For Franchise Term

? Start-Up Supplies (Wax, Soap, Etc.)

? Portable Cellular Phone With Credit Card Machine

? Uniform Supply for an Entire Crew

? Personal Planner with Computer Software Backup

? Exclusive Territory

? Initial In Depth Marketing Blitz

There is a $20,000 franchise fee for joining The Car Wash Guys team that is also provided for in the $65,380 cost.

Our target market is anyone owning a dirty car.
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