Build upon that trust – and

Build upon that trust – and turn it into sales. It doesn’t matter what you sell: cars, computers, credit cards, insurance or home entertainment systems. Give your service team the tools and training and rewards they need to leverage hard-earned customer confidence into well-deserved and profitable new business.

Action Steps

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Review your current structure for generating sales and providing customer service. If they are far apart or separated by opposing `profit center’ and `cost center’ mindsets, you are leaving precious revenue behind. Get the two connected!
After all, what’s more important: protecting your existing structure, or creating more confidence and commerce with your customers?

Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling “UP Your Service!” and founder of “UP Your Service College”. Visit http://www.UpYourService.com for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure Online Store. You can also watch Ron live or listen to him at http://www.RonKaufman.com..
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